2011 Hyundai Equus Summary

Conventional wisdom suggests that you can't move an everyday car brand upscale without a name change and a new dealer outlet. Hyundai is about to contest that assertion, using a store-within-a-store point of sale system and an at-home vehicle demonstration system called your time, your place. The company says it will offer a modern premium experience, where the owner's manual comes in the form of an iPad and a valet service program will pick up the vehicle for services, providing a loan vehicle until its return. It's a new way of doing business, and a bold new luxury model to accompany it.

Barry Winfield filed this report after his test drive of the Equus near Palo Alto, California.

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